McQueen Fall/Winter 2024 Ad Campaign shot by Glen Luchford.

by Editor - 18:14:00

The captivating streets of East London serve as the backdrop for McQueen's fall/winter 2024 campaign, which features a collection that combines the raw energy of the metropolis with sophisticated high fashion.

With art direction by Christopher Simmonds, models Sara Caballero, Canlan Wang, Awwal Adeoti, Nyajuok Gatdet, Bebe Parnell, and Aryan Patel capture the spirit of London youth in this campaign, which was shot by Glen Luchford.

Creative director Seán McGirr creates a story that blends edginess and elegance, with ensembles that include lavish shearling coats, leather jackets with studs, and avant-garde items like a dress decorated with broken chandelier fragments.

The monochromatic colour scheme of the ad highlights the distinctive tailoring of McQueen as well as the tactile contrasts found in each piece. Sculptural outerwear gives a theatrical touch to the range, while textured wool tunics contrast with studded leather jackets.

The sleek black boots and billowy coats add a contemporary element while contrasting with the streets of East London's old architecture. The cast looked effortlessly stylish thanks to Marie Chaix's styling.