Prada's autumn/winter 2024 campaign is provoking dialogue. The new season designs are highlighted by the prominent positions taken by ambassadors Hunter Schafer, Letitia Wright, Yili Ma, Damson Idris, and Harris Dickinson against austere backgrounds.

The beauty of human connection is highlighted as they skillfully switch between phone calls and in-person chats, showcasing the art of communication. The campaign, which features photos by Willy Vanderperre, focuses on Prada's layered fall clothing.
Imagine voguish long skirts, embroidered dresses that steal the show, and cardigans in pastel knits that look amazing when coupled with baggy purses. However, the screenplay—which was brilliantly written by Miranda July—that the performers bring to life in the corresponding movie enhances these arresting images even more.
The Prada autumn campaign is a powerful continuation of the Galleria campaign that starred Scarlett Johansson and is sure to leave an impression.