Saint Laurent Fall 2024 Campaign with Bella Hadid Shot By Gray Sorrenti

by Editor - 00:00:00

The Fall 2024 campaign by Saint Laurent is a masterwork of drama and seduction. Under Anthony Vaccarello's creative guidance, the collection explores the relationship between the exposed and the hidden, turning lingerie-inspired components into statements of high fashion.

The campaign, which was shot and directed by Grey Sorrenti, is a visual feast that perfectly conveys the idea. The figures are bathed in golden light, creating an impression of both intimacy and solitude against the gorgeous backdrop of a mid-century modern mansion. A voyeuristic undertone is suggested by the daring yet alluring decision to contrast opulent clothing with a home environment.

Sorrenti's vision, which skilfully captures the models' alone moments, brings Vaccarello's idea to life. Set to the eerie melody of "If You Must Leave" by Arsun, the short film that goes with it deepens the story by emphasising little gestures and personal details.

The casting for the campaign is similarly outstanding. The collection soars to unprecedented heights as Bella Hadid and Rosé showcase their star power. Their appearance amplifies the campaign's charm, making it a global must-watch for fashion fans.

The Fall 2024 campaign by Saint Laurent is a masterwork of narrative and style. The brand has produced a provocative yet incredibly stylish collection and campaign by delving into the limits between public and private spaces.