Versace Fall Winter 2024-2025 campaign Lensed by Mert Alas, Marcus Piggott .

by Editor - 20:57:00

Versace's Fall-Winter 2024 ad deviates unexpectedly from the brand's flashy and dramatic design. The campaign, which was shot by Mert & Marcus and stars a star-studded ensemble that includes Vittoria Ceretti, Lee Minseok, Hedi Ben Tekaya, Loli Bahia, and Fernando Lindez, takes an unexpectedly intriguing minimalist approach.

Versace Fall Winter 2024-2025 campaign .

The pictures, which feature a stark white background, radiate a subtle elegance that contrasts sharply with the vibrant exuberance of the previous Spring collection. The images' minimalism certainly highlights the clothing's fine features, but it also gives off an air of distancing. The famous Chateau Marmont, a location rich in Hollywood glitz, is underutilised and acts more as a background than a main character.

Although Versace calls the campaign a "spontaneous snapshot of tailored rebellion," the way it is carried out comes across as more subdued than defiant. Although the ad certainly conveys an air of classy refinement, it lacks the explosive intensity that is associated with the Versace brand. The font's icon

Although the campaign's minimalist style is praiseworthy for its clear lines and emphasis on the clothing, it runs the risk of being eclipsed by the brand's earlier, more visually arresting advertisements. It's unclear if Versace's deviation from its standard would appeal to customers who have become accustomed to the fashion house's lavishness and drama.