Supermodel Kate Moss, emerging star Amelia Grey, and brand ambassador Nicole Kidman star in a striking new campaign for Balenciaga's Le City bag, which is continuing to rule the fashion world.

Renowned photographer Mario Sorrenti captured the advertisement, which highlights the Le City's sophisticated design and adaptable aesthetic. The handbag business, which debuted the original design in 2001, improved it for 2024 with a careful 25-panel structure, metal buckles that are modest, and strengthened corners.

Kate Moss, who is well-known for her daring style choices, shows off the black Le City bag's versatility by matching it with an eye-catching coat with an animal design.
The studio photos, which are against a soft grey background, accentuate the bag's elegant design and useful features, such as its numerous outside and inside pockets. The company had previously highlighted its Rodeo and Crush designs.

Nicole Kidman exemplifies the bag's adaptability with her all-black hooded look. Her edgy ensemble is given a refined touch by the shiny Le City bag.
Amelia Grey, who is wearing a white Le City backpack, adds a new viewpoint to the campaign. Her simple style highlights the straight lines of the purse. The 2024 edition of Balenciaga's Le City bag is modernised while keeping elements of its original design.