Zendaya for On Brand Partner Announcement

by Editor - 00:00:00

Zendaya is embracing her athletic side by joining forces as a brand partner for a multi-year deal with the running shoe company On. The red carpet fashion star, well-known for her opulent selections, is now showing off an easier-to-wear athleisure look.

In Zendaya's debut campaign with On, "Dream Together," she features in a visually striking short film that was helmed by C Prinz. The movie examines how movement can bring people together from all walks of life, emphasising the brand's commitment to inclusivity and community via athletics.

Zendaya appears in the marketing photos sporting a range of athletic ensembles, including as running shoes, sports bras, and joggers. With a focus on both style and utility, each photo shows Zendaya as skillfully fusing exercise and fashion.

It's no secret that Zendaya has long been a fan of On, and she expressed her delight about the collaboration. On set, on the road, during practice, or while I'm playing fetch with my dog, I'm constantly wearing them. Thus, formally announcing this alliance is a full circle moment.