Both the video direction and photography for the campaign are excellent. The collection's striking crimson tones are captured in exquisite detail in the photographs by Corentin Leroux and Fiona Torre, and the short video by Frédéric de Pontcharra transports viewers to a world of both contemporary elegance and ancient mystery.
This campaign stands out because it can go beyond the confines of conventional fashion advertising. It involves more than just showing off clothing—it involves building a story, a universe, and an experience. Casablanca invites customers to go on an incredible journey by presenting itself as more than just a brand but as a cultural force.

Casablanca's FW24 campaign is a breath of fresh air in a fashion business that is often criticised for its superficiality. It is evidence of the narrative's potency and the significance of visual culture in defining company identification.