With the release of its Fall/Winter 2024 collection, CASA FILA, and the "Bellissimo" campaign, FILA, the renowned Italian sportswear brand, is kicking off a new chapter in its history. The 113-year history of the brand served as inspiration for the campaign and collection, which highlight FILA's dedication to fusing performance with style.
The "Bellissimo" campaign reimagines what it means to be a classic country club—the "Bellissimo Country Club." This welcoming area combines leisure activities with sports to celebrate "la vita bella" (the good life). The advertisement emphasises the fun of the game while capturing the spirit of rivalry and tenacity.

 
The main focus of the campaign is the introduction of the CASA FILA Collection, a high-end brand made for the modern, active person. The line includes contemporary tennis looks that fuse FILA's tradition with a modern aesthetic, as well as updated reinterpretations of FILA classics, like as the iconic BB1 Polo made with performance materials.

According to Andy Barr, SVP of Products at FILA, "FILA has a unique versatility that allows it to be as at home in the most exclusive country club as it is in the coolest nightclub."

Men's and women's clothing and shoes in sizes XS to XXL are available in the CASA FILA Collection. The collection is available for purchase on FILA's website as of July 10th, with prices ranging from $64 to $140.
The "Bellissimo" campaign will run on a number of platforms, such as e-commerce sites, streaming services, influencer content, out-of-home advertising, FILA's owned channels, and paid media placements. While campaign material will be utilised for out-of-home advertising and in retail stores, the campaign's hero film will be modified for social media.

With this launch, FILA is beginning a new chapter in its history and reaffirming its dedication to meeting the changing demands of modern sportsmen and style fans while maintaining a balance between heritage and modern design.