The fall/winter 2024 campaign from Hermès is beginning with a big bang. The outcome is a visually arresting combination of classic black and white photos and vivid, colourful tears that draw attention to the opulent accessories.The slogan "Seek the Orange," which refers to the brand's characteristic color—orange—is the focal point of the campaign and has come to represent luxury. Photographed by Julien Martinez Leclerc, the pictures show Ella Mccutcheon and He Cong as models.