A modern, angular lighting fixture composed of steel and glass stands in stark contrast to these trunks. This fixture personifies the innovative forward-thinking style that Louis Vuitton is renowned for. It was a significant part in the runway show set design for the collection. Its contemporary design and clean lines contrast strikingly with the vintage components, demonstrating the brand's skill in fusing the two together.
Rianne Van Rompaey, a favourite muses of Nicolas Ghesquière at Louis Vuitton, is at the centre of this campaign. Van Rompaey has a refined, elegant strength that precisely captures the spirit of Ghesquière's artistic vision. She personifies the creative fusion of visionary structures and historical beauty that characterises this collection.
The enormous furry gloves, one of the collection's highlight items, makes a dramatic comeback in the campaign. The collection's notion of temporal tension is further emphasised by the gloves' distinctive texture and volume interaction. They give the elegant outfits an unexpected twist and highlight Ghesquière's talent for fusing different pieces together to create a harmonious whole.
A short video that goes along with the campaign adds to the impression of futurism and temporal tension, taking it beyond just visuals. The cybernetically upbeat electronic soundtrack of the movie enhances the future atmosphere and gives viewers a holistic experience.

The campaign's components—an avant-garde chandelier, vintage travel trunks, experimental modern apparel, loud techno music, and extremely fluffy gloves—might not appear like they belong together in many ways. Nevertheless, these seemingly unrelated components come together under Ghesquière's expert supervision in a way that feels novel, unexpected, and really awesome.

The vision that Ghesquière has for Louis Vuitton is demonstrated by this advertisement. He possesses the rare capacity to take seemingly incomprehensible elements and, through their combination, reveal something wholly original and fascinating. The Louis Vuitton Fall Winter 2024–2025 campaign celebrates this inventive energy by bringing the brand's classic elegance and avant-garde inventiveness together in perfect balance.