Maccapani Fall Winter 2024-2025 collection lookbook
Margherita Missoni's new venture, Maccapani, is still making waves. The lookbook for the Autumn Winter 2024–2025 collection provides a new window into her creative approach to fashion. This collection is on display at Milan's recently opened "Spazia Macca," a pop-up shop that's conveniently situated right next from the Prada headquarters. This prominent position highlights Missoni's strategic ambition for Maccapani as well as the brand's expanding reach.
"Spazia Macca" represents Missoni's commitment to fusing the new with the old and is more than just a showroom. Missoni's fashion narrative is given a distinctive touch with the addition of vintage accessories chosen alongside her latest collections. She can create a layered and rich design by styling her modern pieces with a hint of heritage thanks to this combination.
Missoni highlighted the flexible and adaptable aspect of her brand by saying, "I feel that because we are so small this is an opportunity to explore new ways of doing things." Maccapani rejects conventional fashion norms and favours creative solutions that achieve sustainable objectives on both an environmental and financial level. Her calculated choices, such providing older inventory without markdowns, support the brand's dedication to sustainability. These choices are indicative of her worldview."Spazia Macca" represents Missoni's commitment to fusing the new with the old and is more than just a showroom. Missoni's fashion narrative is given a distinctive touch with the addition of vintage accessories chosen alongside her latest collections. She can create a layered and rich design by styling her modern pieces with a hint of heritage thanks to this combination.
One important takeaway from earlier compilations is that the majority of Maccapani's readership consists of people in the 25–35 age range. Missoni used this data as guidance for highlighting particular pieces in their most recent collection. Notably, their surprising appeal has led to the revival of the netted bodystockings and long-sleeve shirts with house prints. Additionally, the collection offers modular dresses, which are as versatile as a Swiss Army knife and can be dressed in a variety of ways. The inventive look-7 "backwards dress" and the look-5 lace-edged embellished black lurex wrap are two of the standout pieces.
The majority of the jersey fabrics in the collection are house-dyed or detailed, with a focus on lurex. Like the dresses, the soft black unconstructed jacket in black jersey is a crucial piece that can be worn in a variety of ways. The detachable, repurposed fake fur shoulder pads and cuffs, along with the eye-catching pink and magenta "portable train" paired with the bodystocking, are examples of Missoni's attention to detail.
Maccapani pays respect to companies like Dimensione Danza and designers like Todd Oldham by drawing influence from party and dancewear from the late 1980s and early 1990s. This vintage inspiration is expertly combined with contemporary alt-leisure style to create a beat that is wholly Maccapani. The brand is continuing to carve out its identity as it develops, providing cutting-edge, eco-friendly, and adaptable fashion that appeals to a younger generation of fashionistas.
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