Marc Jacobs x Melissa Spring Summer 2024 Campaign with Alex Consani Shot By Hanna Tveite

by Editor - 00:00:00

With their Summer 2024 campaign, Marc Jacobs and Melissa have once again created a mesmerising universe. Through the lens of photographer Hanna Tveite, the collaboration—a beautiful fusion of Marc Jacobs' avant-garde aesthetic and Melissa's lively spirit—is brought to life.

Marc Jacobs x Melissa Spring Summer 2024 Campaign with Alex Consani (Model), Hanna Tveite

The Marc Jacobs x Melissa Spring Summer 2024 Campaign features models Alex Consani, Hanna Tveite, Milton Dixon III, Sam Visser, and Evanie Frausto, as well as photographers and hair stylists.

The ad is a feast for the eyes. Model Alex Consani appears from a buried industrial scene, dominating and mystical. Her shape, partially submerged beneath the water's surface, is reminiscent of the legendary siren—a seductively dangerous monster. Though it's a daring divergence from usual fashion photography, this beautiful imagery flawlessly fits the collection's unorthodox theme.

Setting is just as important to Tveite's work as topic matter. There is a tension that is both fascinating and unsettling because of the dramatic contrast between Consani's exquisite beauty and the brutal industrial setting. Additionally, Melissa's jelly-like material's special qualities are cleverly metaphorically represented by the aquatic environment, highlighting its flexibility and resilience to the elements.

The storyline of this ad, which captures the spirit of the Marc Jacobs x Melissa partnership, was thoughtfully created. It demonstrates the ability of image-making to turn a product into a sensation in popular culture.