The Fall Winter 2024–2025 advertisement for Marc Jacobs, directed by cult favourite photographer and filmmaker Harmony Korine, is a welcome diversion from conventional luxury design. Cardi B, Lil Uzi Vert, Clairo, and Irina Shayk are among the many talented individuals in the eclectic ensemble of the campaign, which embodies a carefree, youthful atmosphere that is both nostalgic and modern.

Jacobs' design concept is wonderfully complemented by Korine's unique visual style, which is defined by a fun subversion of well-known icons and a lo-fi aesthetic. The neoclassical interior rooms where the figures are photographed stand in stark contrast to the campaign's colour scheme, which is dominated by red, black, and white.

The campaign gains a humorous and impromptu element from the corresponding short films. Gabbriette unintentionally explodes a champagne bottle, Alex Consani does a silly dance, and Lil Uzi Vert enters the room covertly with his sphinx cat. These light-hearted moments emphasise the youthful and irreverent tone of the ad.