Marni Fall Winter 2024-2025 campaign shot by Colin Dodgson

by Editor - 00:00:00

With its Fall/Winter 2024–2025 campaign, Marni departs from its wacky runway presentations. Colin Dodgson's first installment features a more sombre, metropolitan look. The font's icon

Marni Fall Winter 2024-2025 campaign shot by Colin Dodgson

The ad serves as a contrast study. It contrasts the collection's exquisite tailoring with a grunge-inspired aesthetic. A series of pictures by Marni, which feature the brand's cast of art school dropouts posing against an industrial scaffolding backdrop, bring this unusual combination to life. The raw, natural backdrop reflects the collection's emphasis on earthy tones and tactile fabrics.

Dodgson's images perfectly convey the spirit of carefree elegance. The photos have an air of spontaneity that is surprisingly authentic. The style is flawless, highlighting the adaptability of the collection while preserving a unified, subtle aesthetic.

The campaign's overall look is reinforced by a new hand-painted emblem that adds a humorous touch. It's a daring yet endearing element that accentuates the tactile quality of the ensemble flawlessly.

The FW24 campaign from Marni demonstrates the brand's capacity to change while adhering to its essential character. This campaign presents a novel viewpoint on luxury clothes, which appeals to a contemporary audience.