Moose Knuckles' autumn/winter 2024 ad is a heralding of a new age. The photos, which feature model Amelia Grey, represent the brand's debut collection creatively directed by Carlos Nazario.The ultimate effect is a sensuous, boundary-pushing look that combines delicate lingerie pairs with faux fur outerwear. Amelia Grey is seen in the marketing photos, which were taken by Carin Backoff, relaxing in bed amid fluffy blankets.

The collection's most notable items are from the Bunny line, which is made of luxurious faux fur and radiates cosiness. The classic hoodie, a fan favourite, is also featured in the advertisements. Darker tones contrast with pastel hues to create a stylish look.