The most recent advertising campaign by Proenza Schouler for their White Label Fall 2024 collection presents a welcome fusion of sophistication and laid-back closeness. Photographer Hedi Stanton captured model Vanessa Moody in a series of beautiful yet subtle photographs for the campaign.

Stanton's distinct method of shooting Moody, which incorporates atypical viewpoints and fragmented compositions, gives the pictures a quirky quality. This unorthodox viewpoint matches Proenza Schouler's subtly intimate style while also offering a closer look at the collection's minute details.

The general tone of the ad reflects the more laid-back vibe of the White Label line. The collection seems both smart and approachable because of the harmony between intimacy and elegance.