Reebok x Juicy Couture 2024 Collaboration Lensed By Ben Watts

by Editor - 19:19:00

In a limited-edition partnership that takes inspiration from the past, Reebok and Juicy Couture are going retro. Bringing together the bright flair of Juicy Couture with the athletic history of Reebok, the Y2K-inspired collection is the best of both worlds.

Reebok x Juicy Couture drop a limited-edition collaboration

The collection pays homage to the fashions of the early 2000s, when rhinestones, metallic embellishments, and velour fabrics were all the rage. Ben Watts captured the collection photos, which have a pink backdrop and a sporty-chic aesthetic.

It has eight eye-catching pieces of clothing in addition to five footwear styles—the Classic Slide, BB 4000 Mid II, and Classic Leather SP Extra—that are sure to turn heads.

The chic collection includes bodysuits, graphic shirts, and tracksuits in striking pink and black hues. One particularly striking item is a bodysuit that perfectly captures the old sensations with its mesh panels and rhinestone lettering.

It genuinely harkens back to the days of flip phones and low-rise trousers. Available now on Reebok.com and at a few select shops, the Reebok x Juicy Couture line.

"We're creating something totally new for consumers by blending Reebok's athletic heritage with Juicy Couture's bold style," says Stefani Fleurant, Executive Vice President, Sports & Lifestyle Marketing at Authentic, the company that owns both Reebok and Juicy Couture. It just serves to highlight how enduring these two legendary companies are.