The Kleio bag's adaptability and ability to define a woman's personality are highlighted in Versace's current campaign. The campaign is divided into two parts, each of which presents the Kleio from a different angle.

K-pop sensation Ningning of Aespa is featured in dramatic studio photos in the first half. The way she wears the Kleio bag tight to her body and her strikingly fashionable form give the impression that the bag is a piece of contemporary armour. This section demonstrates how the Kleio can elevate any ensemble and make a statement.

Using a different strategy, the second half of the campaign focusses on the regular point at which one's life blurs into the public and private spheres. These pictures, taken by Rosie Marks, show how a purse can define a shift. The Kleio is portrayed as a personality emblem that unites these two disparate facets of a woman's existence.

Both advertising halves vividly depict the Kleio as a solid and stunning symbol of personality, despite the fact that they present completely different visual viewpoints. When combined, they paint a complex picture of style that appeals to a wide spectrum of fashionable ladies.