Jo Malone London has started a partnership that honours Paddington Bear, who is adored for donning trench coats, and his favourite food, marmalade sandwiches, which he tucks under his recognisable red hat.Orange Marmalade, a smell that combines warm wood notes with the flavour of orange zest, is a sophisticated twist on the most British of preserves.

30ml and 100ml bottles of the limited-edition Orange Marmalade Cologne cost S$135 and S$260, respectively.