BOSS Eyewear Fall/Winter 2024 Campaign Featuring Burna Boy, Lee Jong-suk and Matteo Berrettini
With its "It's for Life" eyewear campaign, BOSS sets the tone for fall/winter 2024. This most recent installment of the #BeYourOwnBoss campaign highlights South Korean actor Lee Jong-suk, international music sensation Burna Boy, and tennis player Matteo Berrettini. It draws inspiration from their individuality and self-assurance.
The latest BOSS ad for this season features innovative and distinctively detailed optical frames and sunglasses. Acetate Renew, a material made of recycled and bio-based materials, makes its debut in the BOSS Signature Bold range. It pairs well with lenses made of TritanTM Renew or bio-based nylon.
It's a cutting-edge design that maintains its edge while placing sustainability at its heart.
It's a cutting-edge design that maintains its edge while placing sustainability at its heart.
Everything about the artwork, from the materials to the aesthetics, speaks to individuals who lead with intention and upholds the idea of self-expression. Eyewear from BOSS stretches the personal style narratives of celebrities like Jong-suk, Burna, and Berrettini by balancing modern flair with timelessness.
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