But with the house's official entry into the beauty market this season, Balmain underwent a dramatic change. Rousteing incorporated beauty aspects into the fashion design, capitalising on the success of its recently released Les Éternels fragrance brand. Using laborious hand embroidery and hundreds of millions of pearlescent beads to create exquisite motifs, face imagery was embroidered on skirts, jackets, and shorts. The pieces' textures extended to the bag hardware and heels, mirroring the shiny and ridged packaging of Balmain's latest fragrance collection. The fragrance bottles were carried by multiple models as part of their catwalk ensembles, highlighting the brand's transition into the beauty industry.
William P. Lauder, the executive chairman of Estée Lauder Companies, who is Balmain's new worldwide partner in beauty, was present. The partnership was well received on the catwalk, where it creatively and prominently combined beauty and fashion.

In addition to solidifying Rousteing's reputation as a designer who pays homage to Balmain's history while propelling the brand into novel and intriguing domains, the show concluded with a finale of draped silk dresses in tonal tones. In addition to showcasing Balmain's development, the evening's collection cemented the brand's place in the larger luxury market, which now encompasses both beauty and fashion.