With its daring new Première Sound watch, Chanel is redefining the watch industry. Leading the campaign is Ambassador Lily-Rose Depp, who exudes carefree elegance as she walks down Paris' famous avenue Cambon.

This stylish invention combines flair and functionality with its hybrid necklace-watch form. The ad highlights the watch's distinctive design and was photographed by the well-known team of Inez & Vinoodh.

The case is an eye-catching octagonal design in black and gold, and the chain bracelet is made of interwoven leather. Not only that, but this chic watch has premium earbuds with the classic Chanel double C emblem, which is a symbol of the brand's eternal elegance.

Lily-Rose skilfully matches the dazzling necklace watch in the campaign's striking images with a sophisticated look that includes a long-sleeve black blouse, a denim miniskirt, and sleek dark tights.

Having previously starred in Chanel's summer beauty campaign, this follow-up effort is yet another high-profile undertaking with the label.