J. Crew's fall 2024 catalogue features Demi Moore, star of Substance, in her trademark manner. Photographer Max Farago took on-location shots of the raven-haired actress in New York City.

The celebrity exudes easy cool in an outfit full of fall necessities, her beautiful Chihuahua Pilaf by her side. Cosy coats that evoke comfort are in style, high-rise trousers, and sweaters made of luxurious cashmere.

However, which decade does Demi yearn for the most? The actress claims that she is most drawn to the spirit of the 1990s. Something about the 1990s was... For that generation, it was a chance for emancipation," she muses.

"It significantly contributes to the overall experience of being here with J. Crew." She points out that the decade was one in which individualism was king and flaws were embraced.

Demi seems like the ideal combination of high-end sophistication and carefree elegance, making her the ideal choice for J. Crew's newest ad campaign.