The images by Vanderperre accentuate the dramatic impact of the clothing by providing a high-contrast, futuristic perspective that harmonises with the collection's design. A sense of depth and dimension is created through the particularly remarkable interplay of light and shadow.

Ferrari has an equally impressive approach to its advertising. The company efficiently uses social media to promote engagement and highlight its unique design philosophy by quickly posting short sets of visually coherent pictures on Instagram. The designs are allowed to speak for themselves thanks to the campaign's simplicity and emphasis on the clothing.

Ferrari has demonstrated its continued dedication to pushing the limits of high fashion with its FW24 campaign. With the help of Ferrari's successful social media campaign, stunning photography by Vanderperre, and a sleek and futuristic collection, customers are given an engaging and unforgettable experience.