This strategy is further supported by the collection's styling. Givenchy hopes to boost sales during this creative shift by emphasising accessories like jewellery, purses, shoes, and eyeglasses. The collection is a strong starting point for the brand's future, even though it might not have the bold, inventive touch that a new creative director could provide.
The collection's general conservative tone is consistent with photographer Liv Liberg's straightforward and uncomplicated approach to the campaign. Although this directness makes sense given the brand's current circumstances, it begs the issue of whether a more imaginative approach might have been used. Givenchy might have used the collection as a chance to tell a more interesting and visually appealing tale about its legacy by working with an art director.
Finally, Givenchy's FW24 line is a solid investment amid a time of change. Its iconic past is highlighted, and it provides a strong basis for the brand's future, even though it lacks the creative spark that a new creative director could inject. Strategic choices were made to increase sales and preserve stability, such as concentrating on accessories and using a straightforward campaign strategy. But as the brand develops further, there's space for even more artistic experimentation in upcoming collections.