Prepare to embark on an adventure with Lucy Hale and Weekend Max Mara’s newest collaboration. The Joy Road collection captures the carefree spirit of a road trip, infused with a Western flair.The actress, who is from Memphis, Tennessee, honors her Southern roots with a selection of looks that exude carefree charm. Anticipate various fashionable items, including fitted shirts, bomber jackets, skirts with fringe, and sweaters made of jacquard wool.

The collection's color palette is rustic, with earthy neutrals paired with vivid red and green hues. In an eye-catching ad campaign, Lucy looks stylish as she enjoys the sun-kissed ambiance in a desert setting.

Lucy explains the inspiration behind the collaboration, “For me, the whole collection is about going back to my roots, being out in nature and accepting myself for exactly the woman I am today.”

She continues, “It’s about authenticity, being led by our inner compass, feeling comfortable in our own skin, being a free spirit.”