Weekend The autumn/winter 2024 ad from Max Mara transports viewers to chilly northern settings and the vast outdoors. Photographer Nigel Shafran captures model Mathilda Gvarliani evoking the carefree atmosphere of the season.The collection, which was designed by stylist Kate Phelan, radiates carefree elegance. Cosy, spacious jackets that beckon you to curl up and relax, flowing denim, and traditional plaid designs are just a few of the wardrobe's effortlessly sophisticated items.
Wide-leg pants are ideal for a cool autumn day since they lend a sense of casual elegance. Mathilda's stances are as fluid as the breeze; she can easily move from happy moments by the pond to moments of laughing in a denim shirt.
A blend of fall colours, including muted tones of burnt orange, yellow, and green, convey the cosiness and warmth of the season. The calming music of the marketing trailer captures the looks in action.