The daily and the brand's defining codes are combined in Rabanne's fall/winter 2024 ad. The collection's diverse attitude is shown by Liu Wen, the main model. It skilfully blends graphic prints from the 1970s, vintage, and grunge.
Julien Dossena, the creative director, expertly establishes a stunning harmony by balancing competing patterns and textures. Liu Wen, captured on camera by Alasdair McLellan, highlights the key items from the campaign, which include graphic shirts, beautifully layered puffer coats, and sequin skirts that shimmer like beacons.