Top model Mariacarla Boscono was chosen by Italian fashion business Pinko to be its face, and the results are captivating. The campaign photos, titled "Always Pazzesco," present Boscono as a picture of elegance.

She strikes a dramatic position in front of a simple studio background, her vivid red lipstick and polished hairstyle creating a striking effect. While modelling a variety of statement pieces, Boscono's sensual and seductive side is captured by photographer Pablo Di Prima.
Creative director and stylist Lorenzo Posocco features eye-catching pieces that radiate casual elegance, such as knit dresses and coats with leopard prints or leather accents. In the meantime, attention is also drawn to the brand's signature Love bag, which has been redesigned in larger sizes and incredibly soft leather with mirrored finish effects.