The autumn/winter 2024 campaign for Chanel eyewear celebrates fashion nostalgia. The company pays homage to its trademark tweed by incorporating the signature texture into the temples of their frames, drawing from its rich legacy.

Model Ella Mccutcheon was photographed for the campaign by the highly regarded team of Inez & Vinoodh. Inspired by the heroes of the 1970s, Ella is shown in the leading brand's graphics relaxing on a luxurious couch and enjoying warm, soft light.
The double C logo, which is made of golden threads and lends a timeless refinement to each frame, contrasts with the lavish accents.

Its astonishing array of forms includes sleek squares and rectangles as well as flamboyant butterfly shapes. Chanel's eyewear exudes elegance, whether you're searching for sophisticated metal optical frames or sunglasses with gradient lenses.
In a delightful homage to the era that inspired the campaign, stylist Valentina Collado pairs frames with blouses with high necklines and bows, which wonderfully matches the eyewear. Ella's hairstylist James Pecis creates carefree waves in the meanwhile, and makeup artist Lisa Butler gives her a dewy shine.