Chanel's legendary N°5 Fall 2024 campaign, featuring Margot Robbie as the face, ushers in a new era for the scent. The short video, which was directed by Luca Guadagnino, presents a novel take on the traditional fragrance.

Robbie's portrayal of the modern, independent woman and her prior work with Chanel make her a perfect fit for the role. The enduring appeal of the fragrance is reflected in the campaign's emphasis on a lost connection or a meeting with fate.
Using expansive vistas of the coastline and the protagonists' unique travels, Guadagnino's direction brilliantly captures the essence of the smell. Using Daft Punk's "Veridis Quo" gives the timeless story a modern twist.