Givenchy has chosen to take a measured approach to its Autumn Winter 2024–2025 collection as it continues to deal with the fallout from changes in creative leadership. The company has showcased its famous past through a collection that is safe and draws significantly from its extensive archive.
The choice made by the design team to research the brand's past was calculated. The collection delivers a sense of familiarity while retaining a contemporary appeal by reinterpreting traditional pieces, such as Hubert de Givenchy's opera coats, with new twists. The addition of whimsical details like faux fur and fringe gives the otherwise classic designs a burst of colour.

The collection's general conservative tone is consistent with photographer Liv Liberg's straightforward and uncomplicated approach to the campaign. Given the brand's current circumstances, this directness makes sense, but it begs the issue of whether a more imaginative approach may have been used. Givenchy might have taken use of the collection to convey a more interesting and visually appealing tale about its archive by working with an art director.
Givenchy's FW24 collection is a solid investment at a time of change. The brand's historic legacy is showcased, and it provides a strong framework for the future, even though it lacks the fresh spark that a new creative director may bring. In order to boost sales and preserve stability, the choice to concentrate on accessories and the straightforward campaign strategy are calculated actions. Future collections could, however, allow for more imaginative experimentation as the brand develops.