IRO's most recent fall/winter 2024 advertising steals the show. The looks are revealed by the French fashion label. Behind the camera, photographer Chris Colls captures model Luna Bijl in a sequence of vibrant, avant-garde pictures.
The trend for this season is cool girl chic, with bold leather pieces, giant shearling jackets, and effortlessly carefree denim taking centre stage. These daring ensembles radiate genuine, pure style.

Upon closer inspection, the silhouette of the season is all about contrast. When combined with simple, streamlined bottoms, voluminous outerwear with sculpted shoulders makes a statement. The end effect is a rough yet feminine style.