Jenny Packham’s Spring/Summer 2025 collection is a captivating blend of historical richness and contemporary allure, inspired by the grandeur of ancient Egypt. Departing from her usual 20th-century influences, Packham was deeply moved by her visits to the Grand Egyptian Museum in Cairo. Drawing on Cleopatra's timeless elegance and Elizabeth Taylor’s iconic portrayal of the Egyptian queen, she created a collection that channels regality for the modern woman. 

The collection features an array of dazzling metallics and striking hues, including royal blue, reminiscent of the lapis lazuli pigment so famously used by ancient Egyptians. These rich, vibrant colors combined with shimmering gold and silver elements evoke the luxury and opulence for which the civilization was known. Packham even commented on how ancient Egypt introduced the very idea of luxury goods, which influenced her use of intricate details like sequins and crystals.

The designs are made for evening soirées and red carpet events, featuring everything from bold sequined gowns with powerful shoulders to playful yet elegant gold and silver tunic dresses. Customer favorites, such as capes and crepe fabric designs, added subtle grandeur, perfect for those who seek a more understated yet chic appeal. 

Despite the extravagance of her designs, Packham maintains a sense of practicality that resonates with her high-profile clientele, including Kate Winslet and Adele. These timeless pieces, much like Cleopatra herself, speak to powerful women of enduring influence. 

Packham's SS25 collection masterfully combines ancient cultural heritage with the dazzling drama of modern-day fashion, ensuring that her dresses remain synonymous with both elegance and contemporary glamour.