Bibi Breslin poses for Max Mara’s Brand Values 2024 campaign shot by Oliver Hadlee Pearch

by Editor - 00:00:00

Max Mara’s 2024 brand values campaign is a profound tribute to its storied legacy. Celebrating the essence of the renowned Italian fashion house, the visual series, masterfully captured by Oliver Hadlee Pearch on the vibrant streets of London, radiates an undeniable dynamism. The Max Mara woman, embodied by model Bibi Breslin, is portrayed as a figure of unstoppable momentum and undeniable presence.

At the campaign’s core lies the legendary Olimpia jacket, a piece that transcends time while evoking the majesty of Greek mythology. Expertly crafted from lightweight camel hair, this tailored, double-breasted coat features broad shoulders and an oversized, straight silhouette that naturally commands attention. Styled by Alexandra Carl, Bibi dons the Olimpia jacket with effortless flair, complemented by an oversized handbag and a sleek, minimalist black outfit.

Further elevating the look, hairstylist Cyndia Harvey lends a sophisticated touch to Bibi’s tousled bob, while makeup artist Hiromi Ueda applies a flawless, contemporary finish. Anchored by the empowering mantra, “Forget perfect, you are remarkable,” Max Mara reinforces its signature aesthetic with refined elegance.