Movado’s latest global campaign, titled *“When I Move You Move,”* has captivated global attention with the introduction of its new high-profile ambassadors. Leading the charge are iconic actresses Julianne Moore and Jessica Alba, legendary hip-hop artist Ludacris, and celebrated athletes Christian McCaffrey and Tyrese Haliburton. This star-studded lineup infuses the campaign with a compelling blend of elegance, strength, and charisma.

Each timepiece in the collection takes center stage in a visually arresting series of images, photographed against a pristine white backdrop by the acclaimed duo Mert & Marcus. The minimalist setting allows the watches to shine in their full glory, while the ambassadors bring the brand’s vision to life with powerful and poised movements. Moore and Alba, in particular, embody a sense of confidence and grace, expertly guided by renowned movement director Stephen Galloway, whose choreography adds an element of fluidity and energy to the still shots.

Styled to perfection, Julianne Moore’s bold denim ensemble, crafted by the inimitable Mel Ottenberg, contrasts sharply with Jessica Alba’s sleek, all-black outfit. Both looks are meticulously designed to complement the exquisite timepieces, ensuring that every detail enhances the overall aesthetic and elevates the brand’s visual narrative.

As Movado President Margot Grinberg articulates, the campaign’s intention is to disrupt and captivate, offering something fresh and unexpected that draws viewers in. “We wanted to create a campaign that doesn’t just blend into the background but demands attention,” Grinberg explains. “Our aim is to leave a lasting impression, to keep Movado at the forefront of people’s minds, and to engage new audiences on a global scale.”

This bold and daring campaign is a testament to Movado’s ongoing commitment to innovation, blending tradition with modernity in a way that is both timeless and refreshingly original.