SHAY's Christmas 2024 ad, which combines California's easy warmth with Hollywood glitz, is stunning. The luxury jewellery brand uses model Daniela Braga as its face, photographed by Bryce Thompson in sunny Los Angeles.
Amidst the natural diamonds and gemstones, the Brazilian model's glowing attractiveness is accentuated. Ladan and Tanaz Shayan founded the jeweller, which has a relaxed Cali flair while exuding high fashion appeal.

SHAY highlights its collection, which was developed in partnership with British fashion retailer Harrods, as part of its offers. In the meanwhile, the elegant 18k black gold pieces in the SHAY Men's line, which are accentuated with black diamonds, make a statement.