ADAD CampaignCalvin KleinfashionFashion BrandFashion CollectionFASHION EDITJEREMY ALLEN WHITEMERT ALAS
Calvin Klein Unveils Fall 2024 Campaign with Jeremy Allen White shot by Mert Alas
Mert Alas directed and photographed this campaign, presenting Jeremy Allen White as the perfect representation of effortless sophistication and quintessential Americana. Set against the sunlit backdrop of a pool, the visuals spotlight Calvin Klein's latest denim and underwear collections. The video, featuring The Shacks' "Crimson and Clover" as the soundtrack, captures White's quiet poise, infused with a rebellious, rock-inspired edge.
In this chapter of the campaign, White models Calvin Klein's Fall 2024 jeans and underwear, showcasing modern cuts that exude both comfort and style. Highlighted items include the 90s Trucker Jacket, Monogram Logo T-Shirt, and a range of denim options, such as the Straight, Slim Fit, and Standard Straight jeans. Completing the look are sleek sunglasses paired with Calvin Klein’s iconic Cotton Classic and Modern Cotton Air underwear. “Calvin Klein’s timeless aesthetic continues to resonate, and it was an incredible experience to reunite with them and the talented creative team for this project,” White remarked.
The campaign will unfold across the brand’s digital platforms over the week, accompanied by striking outdoor displays in major cities worldwide.
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