AD AD Campaign Etro fashion Fashion Brand Fashion Collection HANDBAG CAMPAIGN VELA BAG

Etro Vela Bag 2024 Campaign with Edie Campbell shot by Giampaolo Sgura.

by Editor - 13:46:00

Etro presents a gorgeous campaign for the Vela bag, which was expertly designed by creative director Marco De Vincenzo and photographed by Giampaolo Sgura. The ad, which features model Edie Campbell as the epitome of ethereal elegance, skilfully combines the domains of high fashion and creative floral design to produce an engrossing visual narrative that honours the bag's sophisticated appeal as well as the skill of flower arrangement.

Etro Vela Bag 2024 Campaign with Edie Campbell shot by Giampaolo Sgura.

Campbell is placed in an enigmatic yet elegant setting by Sgura's photography, but the real visual treat is the bouquets that envelop her. The flowers, which are bursting with brilliant autumn colours, draw attention to the bag's elegant design and lend the photos an organic beauty that accentuates the Vela bag's artistry. The campaign is placed in a world of aesthetic indulgence and cultural refinement with the use of set pieces like books and antique furniture, which give levels of intellectual attractiveness alongside these rich blooms.

The static images are accompanied by a little film that enhances the sensory experience with ambient music and sound design influenced by ASMR. By balancing the organic beauty of the floral arrangements with the meticulously designed intricacies of the Vela bag, the soundtrack enhances the campaign's lush vibe and transports viewers to a tranquil haven of style and artistry.

The Vela purse is elevated to a work of art in and of itself by Etro's choice to focus so much creative effort on a single accessory. The campaign invites a conversation between design and nature by integrating flower arranging as a parallel artistic field, going beyond conventional accessory advertising. The end effect is a multi-layered celebration of the elegance of the Vela bag that conjures us a world in which classic refinement thrives and beauty blossoms naturally.