K-pop sensation Jisoo is redefining sophistication as she steps into her new role as the global brand ambassador for Tommy Hilfiger, embodying a refreshing blend of contemporary allure and timeless elegance. In a striking fall 2024 campaign, the Blackpink icon graces New York City’s dynamic streets, merging her innate style with Hilfiger’s signature all-American charm.Poised against the iconic cityscape, Jisoo captivates with effortless grace, elevating preppy chic into an art form. Her looks span from the classic appeal of a Breton-striped cardigan to a laid-back yet refined denim skirt and a sumptuous camel wool coat—each piece a testament to her versatile fashion sensibility. As a true style chameleon, Jisoo seamlessly intertwines classic silhouettes with modern sophistication, redefining urban elegance at every turn.