Charli XCX joins forces with Acne Studios once more, headlining the Spring/Summer 2025 campaign and embodying the brand’s avant-garde spirit with bold authenticity. Photographed by celebrated American artist Talia Chetrit in Los Angeles, the campaign explores Charli's charisma through a lens that balances intimacy and edginess. Chetrit's unique aesthetic, which intertwines domesticity with raw individuality, frames Charli in striking coated, iridescent denim alongside SS25's must-have accessories, including the iconic Multipocket and Bowlina bags.Reflecting on her connection to Acne Studios, Charli XCX reveals her long-standing admiration for the brand, highlighting how its effortless style has been a constant companion through various creative phases, including her recent “Sweat” tour. Acne Studios’ creative director, Jonny Johansson, praises Charli’s ability to merge the underground with mainstream appeal, describing her as an artist who consistently redefines boundaries and infuses pop music with an unapologetic edge. Johansson admires how Charli’s blend of confidence and rawness, and her flair for punk-pop fusion, aligns with Acne’s innovative ethos, making this campaign an ideal meeting of minds.