Hoyeon Shines in the adidas MYSHELTER Down Parka Campaign: A Bold Statement in Winter Outerwear

by Editor - 18:05:00

Adidas Sportswear introduces the MYSHELTER Down Parka, an outerwear marvel designed to blend performance with style for the Winter 2024 season. This campaign, starring global ambassador Hoyeon, showcases the Korean model and actress as she effortlessly elevates the powder pink parka into a must-have piece for the colder months.

adidas Sportswear Myshelter Down Parka Campaign

In striking contrast to her all-black outfit, Hoyeon exemplifies the parka’s versatility, proving it an ideal companion for any layering needs. With her compelling presence, she brings to life the parkas dynamic style and functional appeal.

What truly distinguishes the MYSHELTER Down Parka is its innovative construction. Built with an exceptional 80/20 down fill for ultimate warmth and a Durable Water Repellent (DWR) finish, this parka is ready for both urban adventures and rugged outdoor pursuits. Practical details such as a fleece-lined hood and hand-warmer pockets ensure maximum comfort, while the sophisticated design allows for seamless transitions from city streets to natural landscapes.

The MYSHELTER Down Parka not only redefines winter wear with its stylish, tech-forward approach but also promises the warmth and durability needed for a bold, adventurous winter season.