The collection itself is a celebration of wearable elegance, thoughtfully designed for travel and leisure. Bahia’s graceful presence enhances the narrative, whether she is lounging against a rustic stone wall bathed in golden light or strolling along the azure shoreline. The soft interplay of textures, flowing silhouettes, and intricate detailing reflects the house’s commitment to creating pieces that marry comfort with refinement.
This campaign transcends mere visuals, embodying Chanel’s global ethos through a series of immersive activations, including pop-ups and a standout show in Hong Kong. These initiatives underline the maison's ability to blend intimacy with international appeal, ensuring that its collections resonate across diverse audiences while retaining their signature sophistication.
Jamie Hawkesworth’s artistry lies in his ability to distill the collection’s ethos into every frame, crafting an experience that feels both luxurious and unpretentious. Through his lens, Marseille transforms into a sunlit sanctuary—a fitting stage for a collection that celebrates the ease and grace of a life well-traveled.
With the Cruise 2025 campaign, Chanel invites us into a world where elegance is not just seen but felt—a world where the rhythms of the sea and the whispers of the wind weave seamlessly into the story of a collection. It is a vision of modern luxury that embraces both individuality and the timeless allure of Chanel.