Diesel’s latest Fall/Winter 2024 campaign, Break the Box, dares to redefine the ordinary, celebrating individuality and liberation. Directed by Glenn Martens with art direction by Christopher Simmonds, the campaign presents a bold narrative of self-expression, blending voyeurism and exhibitionism.Set in a cardboard-clad office, the campaign’s central figure longs to escape monotony, drawn to a vibrant cast of diverse characters living unapologetically on a television screen. From techno beats to edgy poses, the scene pulses with freedom and energy.