Etro unveils its breathtaking Fall/Winter 2024-2025 campaign, an evocative narrative that seamlessly blends ancient mythology with contemporary elegance. Shot in the picturesque town of Messina, Sicily, by renowned photographer Colin Dodgson, the campaign celebrates creative director Marco de Vincenzo's vision of a modern-day odyssey.This collection, unveiled at Milano Fashion Week, invites viewers into a world inspired by the Greek god Bacchus—the deity of wine, revelry, and liberation. Against the backdrop of Marco’s Sicilian hometown, the campaign becomes a symbolic journey home, where themes of adventure, seduction, and darkness intertwine.

Tailored velvet and jacquard suiting, layered with mythological prints.

Sumptuous embroidered dresses, exuding romantic mystique.

Layered vests and oversized coats, blending rugged practicality with ornate sophistication.

Accessories like structured leather totes and textured clutches, adding bold finishing touches.

The campaign’s dark, romantic tone is further enhanced by Pierpaolo Lai’s windswept hairstyles and Luciano Chiarello’s ethereal makeup artistry, creating an otherworldly charm that mirrors the mystical Sicilian coastline.
The Etro FW24 campaign is more than just a showcase of fashion; it’s an open-ended tale of exploration and return, where the viewer becomes part of the journey. A masterful expression of ancient inspiration through a modern lens, this collection is a celebration of Etro’s artistry and timeless storytelling.