The Giada Fall/Winter 2024-2025 campaign is an ode to timeless elegance, brought to life by the serene sophistication of model Alix Bouthors. Captured through the lens of acclaimed photographer Josh Olins, the campaign radiates refined minimalism with its carefully curated pieces and soft, atmospheric imagery.

Under the masterful styling of Karen Kaiser, the collection showcases Giada's commitment to understated luxury and contemporary tailoring. Key looks include:

Each piece embodies Giada's signature philosophy of minimalist luxury, enhanced by the subtle interplay of textures and muted color palettes.

The artistic touch of Cosetta Giorgetti's makeup adds a soft, natural glow to Alix’s look, perfectly complementing the collection’s understated aesthetic. The campaign resonates with a modern woman’s desire for effortless sophistication, making it a standout collection for the colder months ahead.

This campaign reaffirms Giada’s position as a leader in minimalist luxury, crafting a visual narrative that is as refined as it is captivating.