Discover Sandro's Fall Winter 2024-25 Campaign.

by Editor - 00:00:00

A masterful interplay of tradition and innovation defines Sandro’s Fall/Winter 2024-2025 collection, brought to life in a striking campaign starring Penelope Ternes and Joseph Uyttenhove. Captured through the lens of Jonathan Frantini, with the visionary styling of Joe McKenna, and beauty perfected by Hiromi Ueda and Damien Boissinot, the campaign is a celebration of Parisian elegance reimagined for a modern audience.

Sandro Fall Winter 2024-2025 collection campaign

At its core, Sandro’s FW24 collection explores the duality of refinement and rebellion, offering a contemporary take on timeless archetypes. For women, the collection dismantles and redefines the concept of uniforms—melding bourgeois sophistication with a nonconformist edge. Highlights include:

Raw denim jeans and feminine carpenter shorts, juxtaposing utility and elegance.

Pleated skirts with collegiate undertones, paired with chunky cable-knit sweaters elevated by innovative back pleats.

Oversized cargo tailoring, introducing multifunctional pockets to dresses and redefining practicality.

Faux-distressed leather aviator jackets, evoking nostalgia and authenticity.

Signature Sandro elements like the jacquard star motif, flame jeans, and marinière stripes are reimagined, underscoring the brand’s commitment to evolution without losing sight of its heritage.

For men, the collection strikes a harmonious balance between retro sensibilities and contemporary finesse.

Shearling gilets, cognac leather overcoats, and flared thermobonded denim pay homage to a vintage-inspired, subtly hippy aesthetic, while maintaining modernity.

The palette, rooted in deep blacks, rich browns, navy blues, and grays, exudes understated elegance.

Soft wool, cashmere, and Italian yak fabrics bring a luxurious versatility to the collection, embracing fluidity in both material and silhouette.

This campaign is a testament to Sandro’s enduring legacy of timeless craftsmanship, seamlessly blending authenticity with innovation. By revisiting its codes with a renewed lens, Sandro continues to define its place in the ever-evolving fashion narrative—delivering pieces that resonate with both the nostalgia of tradition and the excitement of progress.