DKNY’s Holiday 2024 campaign is a love letter to the magic of New York City during the festive season. A creative collaboration with Big and Partners, directed by Brendan Dacey, and captured by the lens of Christian MacDonald, the campaign stars Felice Nova Noordhoff, Emm Arruda, and Khalil Ghani in a celebration of urban sophistication and seasonal cheer.Set against the enchanting backdrop of Manhattan’s snow-dusted skyline, the campaign weaves a story of movement, celebration, and intimacy. From the bustling streets of the city by day to the shimmering allure of evening soirées, each visual captures the dynamic essence of the holiday season. Complementary short films enhance the narrative, juxtaposing the quiet elegance of intimate holiday moments with the bold vibrancy of studio portraits that showcase DKNY’s signature eveningwear.

Daywear emphasizes versatility with tailored separates, cozy knits, and outerwear designed to embrace the chill while exuding style.

Eveningwear steals the spotlight with metallic accents, luxurious fabrics, and bold details that radiate glamour. From sleek jumpsuits to dazzling dresses, the collection captures the spirit of celebration.

A muted yet impactful color palette of blacks, silvers, rich jewel tones, and winter whites perfectly balances understated elegance with festive opulence.

With the snowy streets of Manhattan as its stage, DKNY’s Holiday 2024 campaign encapsulates the electric charm of New York during the holidays. It’s a celebration of connection, resilience, and the city’s boundless energy—an ode to timeless style infused with the warmth and brilliance of the season.
This season, DKNY invites you to step into a world where city life meets festive allure, proving once again that the brand remains rooted in the pulse of New York while embracing the universal joy of the holidays.