Dwyane Wade for Versace Underwear: A Fusion of Athleticism and Iconic Style
Versace’s latest underwear campaign stars none other than Hall of Famer and NBA legend Dwyane Wade, showcasing the brand’s updated collection with a modern twist on the classic Greca border. The waistband design reinterprets the iconic Greca motif, placing Medusa at the center to represent the House’s refreshed aesthetic and powerful heritage.This campaign, photographed by Tim El Kaïm and styled by Jason Bolden, features Wade exuding confidence, strength, and sophistication. Wade’s long-standing friendship with Donatella Versace lends a powerful message to the campaign, celebrating authenticity and modern masculinity.
The collection also includes exclusive packaging featuring Wade, marking a new chapter for Versace's underwear line. With his undeniable presence and refined style, Wade embodies the Versace man—strong, self-assured, and unafraid to make a statement.
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