Stories from The Savoy: Gucci’s 2024 Holiday Campaign, Chapter 1.
Gucci unveils the first chapter of its Stories from The Savoy Holiday 2024 Campaign, blending timeless elegance with festive warmth in a cinematic celebration of family and togetherness. This enchanting holiday story, guided by Creative Director Sabato De Sarno, brings to life the nostalgic magic of Gucci's signature glamor, capturing the spirit of shared moments and cherished bonds, both chosen and familial.Set against the elegant backdrop of The Savoy, a legendary symbol of sophistication, this chapter features a stellar cast including Kendall Jenner, Hiandra Martinez, Lineisy Montero, and Nile Winchester. These modern muses, styled to perfection by the talented Francesca Burns, embody Gucci's vision of holiday luxury—sophisticated yet joyfully expressive. Photographer Anthony Seklaoui captures each moment with a cinematic lens, presenting scenes that evoke the essence of festive gatherings and cozy intimacy, framed by a rich, warm glow.
The campaign unfolds to the resonant soundtrack of Blondie’s live rendition of I Feel Love, infusing the scenes with a nostalgic yet vibrant energy that mirrors the joy of holiday reunions. Behind the scenes, a dedicated team, including an exceptional makeup artist and hair stylist, crafts each look to reflect Gucci's iconic balance of sophistication and edge, drawing viewers into a world where holiday glamour meets heartfelt emotion.With this initial chapter, Gucci’s Stories from The Savoy invites us into a celebration that honors the ties that bind, blending style with sentiment in a visual narrative that’s as timeless as it is contemporary. This captivating journey, envisioned by Sabato De Sarno and executed by an extraordinary creative team, captures the season’s spirit with Gucci's inimitable flair, setting the stage for a holiday filled with love, laughter, and lasting memories.
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